Second Life celebrated our 14th anniversary opening earlier this month. As we celebrate our journey, we are humbled by how far we’ve come and how much we’ve grown. Countless animal lives saved, and it’s all thanks to you—our shoppers, donors, volunteers and supporters. From the bottom of our hearts, thank you for being part of our mission. To our amazing team, loyal customers, and the supportive Avondale Estates community and beyond: you make this possible, and together we’re changing lives for homeless pets.

Sometimes all it takes is a little luck… or in our case Lucky the Dalmatian. Our foster dog, Lucky, adopted us just a few years after getting married. He led us on a new path and ignited a fire to do more for animals. Lucky was our inspiration and our first Chief Smile Officer. His legacy lives on in all we do…not bad for a dog deemed “unadoptable.”
The vision for Second Life came to life while visiting my hometown for a high school reunion. A resale boutique supporting animal rescue sparked the idea of combining my passion for animals and thrifting into a business. The adventure began when we opened on January 8, 2011.
That leap of faith 14 years ago set us on this incredible journey. To everyone who has supported us along the way—thank you for helping us make a difference. If you’re new, welcome to the Second Life family! Together, we’re saving lives.
Cheers to another year of stylish finds, sustainable choices, and the paw-sitive impact we’ll make together in 2025!
Helping Homeless Pets is our Dream
Throughout our 14 years, everything we’ve done has been to help animals. This collage represents just a few of the many animals whose lives have been forever changed because of your incredible support.
Your donations and purchases enable us to support organizations dedicated to helping homeless pets. Together, we’ve awarded $2.7 million in grants to animal rescues and spay/neuter programs– each dollar helping to save lives, reduce suffering, and create brighter futures.
Every item donated, every purchase made, and every kind word shared has made this impact possible. THANK YOU for being part of this journey to help animals in need and give them a second chance at life!
Our Amazing Team
We love our team! Behind every thrifted treasure and fabulous find at Second Life, there’s an incredible team of staff and volunteers making it all possible!
We’re so lucky to have a group that’s passionate, hardworking, and full of heart who not only bring our mission of helping animals to life, but also make every day more enjoyable and our store the special place it is.
Our Community Impact Over 14 Years
We are more than a thrift store. We are a community partners and we’re filled with gratitude for the lives we’ve touched and the difference we’ve made together for homeless pets. …And there’s still so much more to do. To our wonderful shoppers, donors, supporters, and team, thank you for being part of our mission and helping make a difference. Cheers to another year of stylish finds, sustainable choices, and the paw-sitive impact we’ll make together in 2025!
Copy credit: Jen LIndquist
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